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£47.59 GBP
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Handbook of Marketing for Continuing Education

Robert G. Simerly (Author)

9780470623121, Wiley

Paperback / softback, published 3 December 2009

554 pages
25.4 x 17.8 x 2.8 cm, 0.951 kg

This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.

Part One: The Components of Effective Marketing

Part Two: Positioning Your Organization in the Market

Part Three: Effective Direct-Mail Marketing

Part Four: Effective Public Relations

Part Five: Effective Advertising

Part Six: Effective Personal Sales

Part Seven: Making Marketing Work in Your Organization

Part Eight: Strategies for Ongoing Success in Marketing

Subject Areas: Education [JN]
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