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Guitar Lessons
A Life's Journey Turning Passion into Business
Bob Taylor (Author)
9780470937877, Wiley
Hardback, published 18 February 2011
272 pages
23.1 x 15.8 x 3 cm, 0.476 kg
"... a great success story." (Business Destination, May 2011) "Be enthused by a story of guts and gumption ... steadfast commitment to quality and the hard lesson along the road to success." (The Market, May 2011) "An enjoyable autobiography full of homespun wisdom and telling anecdotes." (Guitarist, April 2011) "... the entrepreneur's tale, elegantly told ... thoroughly enjoyable story of business success." (Director, March 2011)
The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
Foreword ix Acknowledgments xiii Introduction: Rust Never Sleeps xv Chapter 1: Life’s Little Lessons 1 Chapter 2: My Very First Guitar 9 Chapter 3: Inspiration 23 Chapter 4: The American Dream 31 Chapter 5: On Our Own 43 Chapter 6: Early Successes and Early Failures 53 Chapter 7: Sweat Equity 65 Chapter 8: Figuring It Out, One Guitar at a Time 81 Chapter 9: Finding Our Place 101 Chapter 10: Gaining Traction 115 Chapter 11: On the Move 125 Chapter 12: Making Our Case 133 Chapter 13: We’re All in This Together 141 Chapter 14: Embracing Technology 159 Chapter 15: Building Our Brand 169 Chapter 16: Innovation 183 Chapter 17: Artists and Celebrities 195 Chapter 18: In 10 Years We’ll Be Glad We Did 207 Chapter 19: The Third Owner 215 EPILOGUE 227
Subject Areas: Business & management [KJ]
