Guerrilla Trade Show Selling
New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

Jay Conrad Levinson (Author), Mark S. A. Smith (Author), Orvel Ray Wilson (Author)

9780471165682, Wiley

Paperback / softback, published 23 April 1997

320 pages
23.1 x 15.1 x 2.1 cm, 0.42 kg

"Follow the wisdom contained in this powerful volume and yourtreasury will grow and grow. I learned plenty." -- Og Mandino,author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double,triple and quadruple their revenues at any trade show they attend."-- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who hasto or wants to effectively work the trade show floor. It's loadedwith practical, down-to-earth ideas worth thousands of dollars toanyone who reads and implements its great advice." -- Dr. TonyAlessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knewexisted. The authors actually turn exhibiting into a profitcenter!" -- Alan Weiss, PhD, author Million Dollar Consulting

What You Can Achieve at a Trade Show (That You Never Thought YouCould).

How to Pick the Right Show.

Why a Potent Exhibit Strategy Sets the Stage for MaximumSales.

How to Turn Your Exhibit into a Buyer Magnet.

The Rewards of Guerrilla Selling on the Trade Show Floor.

Setting Up at the Show with No Hassles, in Record Time.

Trade Show Peak Performance.

Making the Connection That Creates a New Customer.

Guerrilla Presentations They'll Never Forget.

Inside Secrets Trade Show Pros Know and Use.

How to Make Your Show Really Pay Off Big.

How to Measure Your Show Success.

Bibliography.

Appendix.

Index.

Subject Areas: Business & management [KJ]