Green Japan critically examines the Japanese effort to combine economic growth with commitments to environmental sustainability. Carin Holroyd explores green growth strategies in various industries including conservation, energy, urban development, and international trade. Holroyd’s comprehensive analysis of how innovation strategies connect with environmental priorities combines a detailed study of government policies with insightful assessments of consumer and market responses. The unevenness of Japan’s success clearly demonstrates the exceptional technological innovation and creative public policy initiatives that are needed in order to successfully reverse the effects of climate change. Green Japan offers a nuanced and hopeful account of one nation’s attempts at linking environmental sustainability and continued prosperity.