Grassroots Environmentalism

An inside look at how grassroots groups organize and develop strategies over seven years of participant observation in multiple organizations.

Suzanne Staggenborg (Author)

9781108478489, Cambridge University Press

Hardback, published 15 October 2020

200 pages
15.5 x 23.5 x 2 cm, 0.55 kg

'The books two-word title simply signals its ambitions. Staggenborg seeks to provide a detailed account of different facets of grassroots environmentalism and show why and how local residents sometimes mobilize to protect the environment and what they are able to accomplish and the book meets that goal.' Matthew Baggetta, Mobilization

Grassroots activism is essential to the success of the contemporary environmental movement, which depends on the organization of local activists as well as state, national, and international organizations. Yet grassroots activists confront numerous challenges as they attempt to organize diverse participants and devise fresh strategies and tactics. Drawing on more than seven years of fieldwork following diverse organizations in Pittsburgh over time, this book sheds light on the struggles that activists face and the factors that sustain movements. Suzanne Staggenborg examines individual motivations and participation, organizational structures and cultures, relationships in movement communities, and strategies and tactics, including issue framing. The book shows that collective action campaigns and tactics generate solidarity, maintain involvement, and bring in new participants even as organizers struggle to devise effective new types of actions.

1. Introduction
2. Organization and strategy in social movements
3. Grassroots environmentalism in Pittsburgh
4. Environmental issues and framing work
5. Mobilizing a grassroots environmental movement
6. Creating movement infrastructure and community
7. Social movement meetings
8. Devising strategy
9. Conclusion.

Subject Areas: Revolutionary groups & movements [JPWQ], Pressure groups & lobbying [JPWD], Political campaigning & advertising [JPVL], Sociology [JHB]