Freshly Printed - allow 7 days lead
Couldn't load pickup availability
Graphics for Learning
Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
Ruth C. Clark (Author), Chopeta Lyons (Author)
9780470547441, Wiley
Paperback / softback, published 19 November 2010
432 pages
23.6 x 20.3 x 2.2 cm, 0.753 kg
Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects. Praise for the First Edition "For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples." "Finally! A book that integrates visual design into the larger context of instructional design and development."
—Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning
—Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado
Acknowledgments vii Foreword to the Second Edition ix Introduction: Getting the Most from This Resource xiii Section One: The Foundation 1 Chapter 1 The Power of Visuals 3 Chapter 2 Three Views of Instructional Visuals 15 Chapter 3 A Visual Design Model for Planning Graphics Systematically 29 Section Two: How to use Visuals to Support Psychological Learning Processes 45 Chapter 4 Graphics and Learning 49 Chapter 5 Plan Graphics That Direct Attention 65 Chapter 6 Plan Graphics That Leverage Prior Knowledge 85 Chapter 7 Plan Graphics That Minimize Irrelevant Mental Load 97 Chapter 8 Plan Graphics to Help Learners Build Mental Models 115 Chapter 9 Plan Graphics That Support Transfer of Learning 135 Chapter 10 Plan Graphics for Motivation and Learning 153 Chapter 11 Plan Graphics to Leverage Individual Differences 169 Section Three: How to Visualize Lesson Content 181 Chapter 12 How to Visualize Procedures 185 Chapter 13 How to Visualize Concepts 203 Chapter 14 How to Visualize Facts 217 Chapter 15 How to Visualize Processes 231 Chapter 16 How to Visualize Principles 247 Section Four: How to Plan and Communicate Your Visuals 265 Chapter 17 Determine the Context 269 Chapter 18 Design Your Visual Approach 287 Chapter 19 Visualize Individual Graphics 305 Chapter 20 Communicate and Lay Out Your Graphic Plans 323 Chapter 21 Apply the Principles 345 Glossary 368 References 379 About the Authors 388 Index 389
Subject Areas: Business & management [KJ]
