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Google Blogger For Dummies

Susan Gunelius (Author)

9780470407424, Wiley

Paperback / softback, published 27 January 2009

384 pages
23.6 x 18.8 x 2 cm, 0.544 kg

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.

More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:

  • Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
  • Choose a domain name, learn to use the dashboard, pick a template, and configure settings
  • Dress up your blog with themes and find out where to get plenty of free ones
  • Learn blogging etiquette and some secrets for long-term success
  • Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
  • Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
  • Take advantage of social networking sites and learn simple search engine optimization techniques
  • Maintain your blog with tools like Blog This! and Quick Edit
  • Moderate comments effectively, track your stats, and more

Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Introduction 1

Part I: Introducing Google Blogger 7

Chapter 1: Choosing Blogger as Your Blogging Software 9

Chapter 2: Welcome to the Blogosphere 19

Chapter 3: Blogging Basics and Buzzwords 29

Part II: Using Google Blogger 41

Chapter 4: Getting Started with Blogger 43

Chapter 5: Setting Up Your Blog 57

Chapter 6: Writing and Publishing Blog Posts 81

Chapter 7: Enhancing Your Blog with Templates 99

Chapter 8: Adding Features and Functionality with Elements and Gadgets 121

Chapter 9: Managing Your Blog 157

Part III: Making Money with Blogger 179

Chapter 10: The Business of Blogging 181

Chapter 11: Maximizing Revenue with Google AdSense 209

Part IV: Growing Your Audience 235

Chapter 12: The Power of Networking and Relationship Building 237

Chapter 13: Boosting Your Search Engine Ranking 259

Part V: Extending Your Blog 273

Chapter 14: Growing or Downsizing Your Blog 275

Chapter 15: Blogging from Different Media 287

Chapter 16: Moving Beyond Blogger 297

Part VI: The Part of Tens 307

Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309

Chapter 18: Ten Common Blogger Problems and Possible Solutions 319

Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327

Glossary 337

Index 345

Subject Areas: Internet guides & online services [UDB]
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