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Good Luck
Creating the Conditions for Success in Life and Business
The International Best-Seller That Has Swept Europe--A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and Work “Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince.” You won't have much good luck if you do the wrong thing. This book make that all-important thing eminently clear" “This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret.”
--Philip Kotler, author, Marketing Management
--Jack Trout, management guru and coauthor, The 22 Immutable Laws of Marketing
--Marco Jesi, president, Pepsico Europe
Alex Rovira (Author), Fernando Trías De Bes (Author)
9780787976071, Wiley
Hardback, published 5 October 2004
160 pages, Drawings: 40 B&W, 0 Color
21.6 x 15 x 1.8 cm, 0.286 kg
“...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea…” (The Guardian, 26th September 2004)
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.
Part One The Encounter 1 Part Two The Legend of the Magic Clover 19 Part Three Finding Good Luck Again 117 Part Four Some People Who Agree with Us 125 Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131 Acknowledgments 139 The Authors 143
Subject Areas: Business & management [KJ]
