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Good Is the New Cool Guide to Personal Purpose
Designing a Meaningful and Prosperous Career
“Afdhel and Bobby have developed a transformational process that helps everyone find their unique Purpose. Something every leader and employee should tap into 'to get in alignment with their assignment,’ supercharge their careers, and help make the world a better place.” “I consider Afdhel and Bobby to be some of the top global Purpose practitioners and true pioneers in the work of helping leaders and employees around the world unlock their personal Purpose in service of creating a better tomorrow for everyone.” “On the topic of Purpose, Afdhel and Bobby are in a league of their own. Their approach to unpacking the concept of purpose is unique, impactful, and refreshingly simple. In our work together, we leveraged purpose to fuel our company’s transformation. On a very personal level, I leveraged their concept of GPS to reconnect with my personal purpose after the tragic passing of my son.” “In today's workforce, where cultural nuance and ethical leadership are crucial, the Good Is the New Cool Guide to Personal Purpose inspires employees to discover their Personal Purpose. By harnessing their Gifts, Passions, and Service, readers can enhance their well-being and drive meaningful change and innovation at work. This guide is essential for building a prosperous and purpose-driven career that benefits both individuals and the community.”
—Jean Batthany, former Chief Creative Officer, Walmart
—Denise Roberson, former Chief Purpose Officer, Ominicom/TBWA Networks
"How to be alive to the possibilities of purpose—brilliant, inspirational, yet practical. A must-read and must-do.”
—Paul Woolmington, CEO Canvas Worldwide
—Crystal Files, Vice President of Talent and Inclusion, American Family Insurance
—Jason Mayden, Chief Design Officer, Jordan Brand
Afdhel Aziz (Author), Bobby Jones (Author)
9781394274864, Wiley
Hardback, published 17 February 2025
240 pages
23.1 x 16 x 2.5 cm, 0.454 kg
How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:
The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.
Introduction Part I: Our Purpose Journey (Inspiration) 1 Chapter 1: The Call to Adventure 3 Chapter 2: Finding Our Purpose 13 Chapter 3: Living Our Purpose 29 Chapter 4: The World Shuts Down 43 Part II: What Is Purpose? 55 Chapter 5: The Definition of Individual Purpose 57 Chapter 6: The Benefits of Having a Personal Purpose 63 Chapter 7: The Nine Truths of Purpose 83 Part III: Your GPS to Purpose 113 Chapter 8: What Is GPS to Purpose? 115 Chapter 9: Your Living Vision 121 Chapter 10: Gifts 139 Chapter 11: Passions 149 Chapter 12: Service 161 Chapter 13: Putting It All Together: Your Personal Purpose Statement 169 In Closing 181 References 185 About the Authors 189 Thanks and Acknowledgments 193 Index 201
Subject Areas: Business & management [KJ]
