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Goliath's Revenge
How Established Companies Turn the Tables on Digital Disruptors
Todd Hewlin (Author), Scott A. Snyder (Author)
9781119541875, Wiley
Hardback, published 26 March 2019
288 pages
23.1 x 16 x 3 cm, 0.476 kg
Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
Foreword ix Chapter 1 How Much Time Do You Have? 1 Chapter 2 The Incumbent’s Advantage 23 Chapter 3 Winner Takes Most 39 Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61 Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83 Chapter 6 Rule 3: Use Your Data as Currency 105 Chapter 7 Rule 4: Accelerate through Innovation Networks 127 Chapter 8 Rule 5: Value Talent over Technology 147 Chapter 9 Rule 6: Reframe Your Purpose 175 Chapter 10 Company View: Your Disruptor’s Playbook 199 Chapter 11 Career View: Disrupt Yourself 227 Appendix Goliath’s Revenge Rule Templates 249 About the Authors 259 Index 261
Subject Areas: Business & management [KJ]
