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    Global TV
    New Media and the Cold War, 1946-69

    James Schwoch (Author)

    9780252033742

    Hardback, published 12 December 2008

    256 pages, 28 black & white photographs
    22.9 x 15.2 x 2 cm, 0.513 kg

    “The historical background Schwoch provides is certainly relevant as a backdrop to the US’s involvement with electronic information networks in the 21st century . . . . This is a readable, well-researched study.”--Choice

    "Vital to our understanding of global media."--Cinema Journal

    "An ambitious and informative study."--American Historical Review
    “A wholly original, well-researched, and superbly written account of the development of global television set within the intertwined contexts of American foreign policy, psychological warfare, and information diplomacy during the years 1946–69. Stimulating and enjoyable.”--John T. Caldwell, author of Production Culture: Industrial Reflexivity and Critical Practice in Film and Television “The sheer joy that Schwoch takes in hauling curiosities out of the archives is contagious. The result is a portrait that brings forth many treasures, some comic, some poignant, from the Cold War era, and also provides some serious food for thought in considering current U.S. policy about international media and goodwill building.”--John Durham Peters, author of Courting the Abyss: Free Speech and the Liberal Tradition

    James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts.

    Drawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth.

    Acknowledgments   xi
    Abbreviations   xiii

    Introduction   1
    PART 1: THE FIRST STRAND
    1. "
    A Facet of East-West Problems"
       17
    2. "
    A Western Mind Would Consider This Kind of Spectacle as Stupid"
       31
    3. "
    The Key to Many of These Countries Is Not the Mud Hut Population"
       43
    4. "
    A Group of Angry Young Intellectuals"
       61

    PART 2: THE SECOND STRAND
    5. "
    We Can Give the World a Vision of America"
       79
    6. "
    A Record of Some Kind in the History of International Communication"
       94
    7. "
    Something of That Sense of World Citizenship"
       118
    8. "
    A New Idea Capable of Uniting the Thoughts of People All Over the Earth"
       139
    Epilogue: "
    To Speak with a Single Voice Abroad"
       157

    Notes   175
    Selected Bibliography   207
    Index   213

    Illustrations follow pages 76 and 138
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