Give Yourself a Nudge
Helping Smart People Make Smarter Personal and Business Decisions

Enhancing your decision-making skills to make smarter decisions is the best way you can purposefully improve your life.

Ralph L. Keeney (Author)

9781108715621, Cambridge University Press

Paperback / softback, published 23 April 2020

274 pages, 13 b/w illus. 21 tables
22.7 x 15.2 x 1.6 cm, 0.41 kg

'Give Yourself a Nudge is filled with real-life examples and amazing analyses of social, personal, and organizational dynamics. These segments of the book show you the strategy in action and provide a good, realistic frame for future self-assessment.' Lucia Grosaru, Psychology Corner

The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.

1. Nudge yourself to make better decisions
2. Your decisions and your life
3. Making value-focused decisions
4. Defining your decision
5. Identifying your values
6. Creating alternatives
7. Identifying decision opportunities
8. Obtaining authorization to select alternatives controlled by others
9. Becoming a value-focused decision-maker
10. Enhancing the quality of your life
11. Useful perspectives on decision-making
Appendix. Evaluating alternatives and making a decision.

Subject Areas: Organizational theory & behaviour [KJU], Management decision making [KJMD], Business & management [KJ], Behavioural economics [KCK], Cognition & cognitive psychology [JMR], Occupational & industrial psychology [JMJ], Behavioural theory [Behaviourism JMAL], Psychological theory & schools of thought [JMA]