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Getting Started in Business Plans For Dummies

Veechi Curtis (Author)

9781394237340, Wiley

Paperback / softback, published 16 April 2025

192 pages
21.3 x 14 x 1.5 cm, 0.204 kg

Turn a business plan into profitable reality with practical hands-on tips

A solid business plan is crucial to the ultimate success of your start-up or small business. But don’t fret, your friends at For Dummies are here to help! Getting Started in Business Plans For Dummies gives you the fundamentals you need to let your business really take flight. Inside, you’ll find practical, hands-on information that will help you take your business from idea to profitable reality.

From the basics of deciding what your business is all about, to building a long-term vision of where your company will go, this book has you covered. Discover step-by-step advice for budgeting and margins, prices and profits, costs and expenses, and much more.

  • Use the latest AI tools to bring your plan together quickly and more effectively
  • Identify what gives your business an edge — and keep ahead of threats and competitors
  • Stay right on the money, with everything you need to know to put together a sound financial forecast
  • Create a smart business model that really works


Perfect for anyone starting a new business, or even just thinking about it, Getting Started in Business Plans For Dummies has everything you need in one useful package. So what are you waiting for? It’s time to plan your dream business!

Introduction 1 

Chapter 1: Letting Your Plan Take Flight 5 

Chapter 2: Figuring Out What’s So Special about You 17 

Chapter 3: Sizing up the Competition 25 

Chapter 4: Separating Yourself from Your Business 35 

Chapter 5: Exploiting Opportunities and Avoiding Threats 51 

Chapter 6: Developing a Smart Marketing Plan 61 

Chapter 7: Budgeting for Start-Up Expenses 75 

Chapter 8: Figuring Out Prices and Predicting Sales 87 

Chapter 9: Calculating Costs and Gross Profit 103 

Chapter 10: Managing Expenses 117 

Chapter 11: Assembling Your First Financial Forecast 129 

Chapter 12: Perfecting the Final Pitch 143 

Chapter 13: Ten Suggestions for a Plan that’s Not Shaping Up 159 

Index 167

Subject Areas: Business & management [KJ]

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