Getting and Spending
European and American Consumer Societies in the Twentieth Century

The essays in this collection use the history of consumption to look at many aspects of social and political life.

Susan Strasser (Edited by), Charles McGovern (Edited by), Matthias Judt (Edited by)

9780521626941, Cambridge University Press

Paperback, published 13 November 1998

492 pages, 19 b/w illus. 6 tables
22.9 x 15.2 x 2.8 cm, 0.72 kg

"In October 1995, scholars gathered at the German Historical Institute in Washington, D.C., to contemplate the similarities and differences among twentieth-century consumer societies. The end product of that meeting is Getting and Spending, a cutting-edge anthology containing twent-one essays on consumerism by some of the field's pioneering researchers, including university and museum scholars...This milestone volume on the political economy of modern consumer societies will leaves a deep mark, influencing debates on the subject far into the future...A masterful and groundbreaking work, Getting and Spending will keep historians of consumer society engaged for years to come." Enterprise & Society

The developing history of consumption is not so much a separate field, as a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches in Europe and America; yet their commonalities suggest recent directions in the scholarship, raising such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. Implicitly, and sometimes explicitly, they explore the role of the historian as social, political, and moral critic. The essays discuss products, corporate strategies, government policies, and ideas about consumption. Unlike other studies of twentieth-century consumption, this book provides international comparisons.

Preface
Introduction
Part I. Politics, Markets, and the State: 1. The consumers' White Label campaign of the National Consumers' League, 1898–1918
2. Democracy and political identity in the consumer society
3. Changing consumption Regimes in Europe, 1930–1970
4. Consumer research as public relations: General Motors in the 1930s
5. The New Deal State and the making of citizen consumers
6. Consumer spending as state Project: yesterday's solutions and today's problems
7. The Emigré as celebrant of American consumer culture: George Katona and Ernest Dichter
8. Dissolution of the 'dictatorship over needs'? consumer behavior and economic reform in East Germany in the 1960s
Part II. Everyday Life: 9. World War I and the creation of desire for cars in Germany
10. Gender, generation, and consumption in the United States: working-class families in the interwar period
11. Comparing apples and oranges: housewives and the politics of consumption in interwar Germany
12. 'The convenience is out of this world': the garbage disposer and American consumer culture
13. Consumer culture in the GDR, or how the struggle for antimodernity was lost on the battleground of consumer culture
14. Changes in consumption as social practice in West Germany during the 1950s
15. Reshaping shopping environments: the competition between the city of Boston and its suburbs
16. Toys, socialization, and the commodification of play
17. The 'syndrome of the 1950s' in Switzerland: cheap energy, mass consumption, and the environment
18. Reflecting on Ethnic Imagery in the Landscape of commerce, 1945–1975
Part III. History and Theory: 19. Modern subjectivity and consumer culture
20. Consumption and consumer society: a contribution to the history of ideas
21. Reconsidering abundance: a plea for ambiguity.

Subject Areas: Economic history [KCZ]