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Gear Up
Test Your Business Model Potential and Plan Your Path to Success
Lena Ramfelt (Author), Jonas Kjellberg (Author), Tom Kosnik (Author)
9780857085627, Wiley
Paperback / softback, published 11 April 2014
192 pages
18.8 x 24.1 x 1.8 cm, 0.544 kg
"Gear Up is a well-written, easy-to-read guide on how to build up your own business." (Supply Management, May 2014)
Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world. Gear Up offers: - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.com Coming soon! - An innovative, interactive digital toolkit Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process! Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.
CUSTOMERS 12 DELIGHT 30 CUSTOMER ACQUISITION 48 BUSINESS MODEL 68 PARTNERS 84 COMPETITORS 100 GO GLOBAL 116 TEAM 128 REALITY CHECk 142 SYNC YOUR GEARS 154
Subject Areas: Business & management [KJ]
