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Fundraising Strategies for Small Shops

Scott C. Stevenson (Edited by), . SFR (Author)

9781118691496, Wiley

Paperback / softback, published 9 July 2013

60 pages
27.9 x 21.6 x 0.3 cm, 0.165 kg

Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans.

Important topics covered include:

  • Development plans
  • Developing fundraising plans
  • First-time fundraising efforts
  • Annual operational plans
  • Donor calls
  • Major gift solicitations
  • Phonathons and direct mail on a shoestring budget
  • Endowments
  • Event planning
  • Participation rates
  • Bequests
  • Fundraising consultants
  • Sponsorship revenue
  • First-time solicitor training
  • Social media outreach

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Getting Started: Basic Fundraising Strategies (Pages: 4-8)

CHAPTER 2 Planning Actions and Analyzing Performance (Pages: 9-12)

CHAPTER 3 Making the Most of Face-to-Face Solicitation (Pages: 13-16)

CHAPTER 4 Building a Robust Annual Fund (Pages: 17-20)

CHAPTER 5 Promoting Major Gifts and Planned Giving (Pages: 21-25)

CHAPTER 6 Winning Support through Direct Mail Solicitation (Pages: 26-30)

CHAPTER 7 Contacting Donors and Prospects by Phone (Pages: 31-34)

CHAPTER 8 Creating Profitable Events and Sizable Sponsorships (Pages: 35-40)

CHAPTER 9 Messaging and Public Relations (Pages: 41-44)

CHAPTER 10 Building a Fundraising Board (Pages: 45-48)

CHAPTER 11 Getting the Most Out of Volunteers (Pages: 49-52)

CHAPTER 12 Leveraging the Power of Social Media (Pages: 53-56)

Subject Areas: Business & management [KJ]
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