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Fundraising for Beginners
Essential Procedures for Getting a Fundraising Program Up and Running

Scott C. Stevenson (Edited by), . SFR (Author)

9781118693124, Wiley

Paperback / softback, published 12 July 2013

64 pages
27.9 x 21.6 x 0.3 cm, 0.16 kg

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

  • Expanding an organization’s donor base
  • Researching donor prospects
  • First time fundraising efforts
  • Annual operational plans
  • Fundraising evaluation
  • Building a mailing list
  • Solicitation calls
  • Phonathons
  • Board gifts
  • Direct mail appeals
  • Special events
  • Call reports
  • Attracting new donors
  • Donor communication
  • Fundraising presentations
  • Planned giving
  • Grant seeking

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Your Frame of Mind is Key to Success (Pages: 4-6)

CHAPTER 2 Develop a Plan of Action (Pages: 7-11)

CHAPTER 3 Define, Develop and Manage Your Database (Pages: 12-15)

CHAPTER 4 Build Board Support (Pages: 16-19)

CHAPTER 5 Position Yourself for Solicitation Success (Pages: 20-23)

CHAPTER 6 Profitable Direct Mail Ideas (Pages: 24-29)

CHAPTER 7 Connecting with Donors and would-be Donors by Phone (Pages: 30-34)

CHAPTER 8 Face-to-Face Asks: Cornerstone of Fundraising Success (Pages: 35-40)

CHAPTER 9 Special Events Garner Annual Giving Support (Pages: 41-45)

CHAPTER 10 Key Strategies to Realize Major Gifts (Pages: 46-49)

CHAPTER 11 Planned Giving 101 (Pages: 50-55)

Subject Areas: Business & management [KJ]
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