Fundamentals of Global Strategy
A Business Model Approach

Cornelis A. de Kluyver (Author)

9781606490723

Paperback / softback, published 30 August 2010

270 pages
22.8 x 15.2 x 1.4 cm, 0.367 kg

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.