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From a to a
Keywords of Markup
Bradley Dilger (Edited by), Jeff Rice (Edited by)
9780816666096
Paperback / softback, published 29 November 2010
296 pages
21.6 x 14 x 1.8 cm, 0.666 kg
"From A to is a marvelous conception-notably good, in essay after essay, at constructing and mining a developmental history of web technologies. Bradley Dilger and Jeff Rice have assembled a remarkably thoughtful community of thinkers." -Stuart Muolthrop, University of Baltimore
From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.
Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.
Contents Acknowledgments Introduction: Making a Vocabulary for Bradley Dilger and Jeff Rice 1. Tarrying with the : The Emergence of Control through Protoco Thomas Rickert 2. : Exploring Rhetorical Convergences in Transmedia Writing Sarah J. Arroyo 3. alt: Accessible Web Design or Token Gesture? Colleen A. Reilly 4. English Jeff Rice 5. A Style Guide to the Secrets of Brendan Riley 6. An Accidental Imperative: The Menacing Presence of Brian Willems 7. The Evil Tags, and : Two Icons of Early HTML, and Why Some People Love to Hate Them Bob Whipple 8. ing Representations of the Web Michelle Glaros 9. Breaking All the Rules: Using to Create Space in Online Writing Environments Matthew K. Gold 10. Body on : Coding Subjectivity Jennifer L. Bay 11. : "Invisible" Code and the Mystique of Web Writing Helen J. Burgess 12. From Cyberspaces to Cyberplaces: , Narrative, and the Psychology of Place Rudy McDaniel and Sae Lynne Schatz 13. ing the Grid Bradley Dilger Afterword. : Casuistic Code Cynthia Haynes Contributors Index