French for Marketing
Using French in Media and Communications

Written entirely in French, this book provides a structured two-year course in French and marketing.

R. E. Batchelor (Author), Malliga Chebli-Saadi (Author)

9780521585354, Cambridge University Press

Paperback, published 22 January 1998

372 pages
24.6 x 18.9 x 2 cm, 0.66 kg

This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.

Part I. Actions Pulicitaires: 1. Les acteurs de la publicité (les agences, les annonceurs, les supports)
2. Deux formes de publicité
3. La créativité en matierè de publicité
4. Les promotions de ventes (stimulation, intervention)
5. La publicité à la radio, à la TV et au cinéma
6. L'importance de la presse et de la télévision dans le domaine de la publicité
7. La réglementation de la publicité en France
Part II. Information et Communication: 8. Les moyens de l'information (réseau informatique, télématique
9. La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite)
10. Les outils du multimédia
11. La politique de communication (analyse de l'image de marque)
12. La maison d'édition (pratique et structure, fabrication et commercialisation
13. L'informatisation des systèmes documentaires
14. L'organisation et la gestion des fonds de documents dans les bibliothèques
Glossaire
Annexes
Bibliographie sélective.

Subject Areas: Language teaching & learning material & coursework [CJB]