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Focused Fundraising
How to Raise Your Sights and Overcome Overload
Christopher M. Cannon (Author), Michael Felberbaum (Author)
9781119835271, Wiley
Hardback, published 22 August 2022
240 pages
23.1 x 15.2 x 2.3 cm, 0.408 kg
Maintain your focus, your productivity, and your sanity in the contemporary fundraising environment In Focused Fundraising: How to Raise Your Sights and Overcome Overload, accomplished nonprofit management strategists and leaders Christopher Cannon and Michael Felberbaum deliver a must-read combination of the latest mindfulness techniques and operational strategies that will equip you to succeed in an increasingly chaotic, noisy, and confusing fundraising environment. You’ll find concrete strategies to navigate the challenges of modern fundraising, including technology changes, scarce resources, and shifting donor expectations. In the book, you’ll also find: An essential, desk-side resource for nonprofit board members, managers, leaders, and team members, Focused Fundraising is a one-of-a-kind toolbox designed to help you tackle the challenges you face every day.
Welcome to Focused Fundraising: How to RAISE Your Sights and Overcome Overload vii Part I The Challenges of Focused Fundraising 1 Chapter 1 The Constant Craziness of Nonprofit Life 3 Chapter 2 Focus Begins by Valuing the Work 7 Chapter 3 You Can Focus Because You Are Mindful 15 Chapter 4 The Tech Tug and Instant Overload 19 Chapter 5 Why Instant Overload Is Here to Stay: The 4 Ms 27 Chapter 6 This Is Not the Focus You’re Looking For 37 Part II Focus- First: the Raise Framework 53 Chapter 7 How RAISE Helps 55 Chapter 8 Recognize Your Point of View 63 Chapter 9 Assess Your Standards 69 Chapter 10 Inspire Your Efforts 81 Chapter 11 Structure Your Work 93 Chapter 12 Evolve Your Approach 107 Part III Focused Fundraising Teams 115 Chapter 13 The Importance of Culture 117 Chapter 14 Prospect Development 125 Chapter 15 Engagement Strategies 135 Chapter 16 Fundraising Operations 139 Chapter 17 Strategic Information Management 151 Chapter 18 The Power of Maturity Models 159 Chapter 19 Focused Fundraising Maturity Model 167 Chapter 20 Further Thoughts on Thought Work 175 Chapter 21 Causativity 189 Conclusion 193 Toolkit: RAISE: Practical Examples and Coaching Prompts 199 Bibliography 213 Acknowledgments 217 Index 219
Subject Areas: Business & management [KJ]
