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Feeding Hope
How to Build a Mission-Driven Enterprise to Create Change

Jasmine Crowe-Houston (Author)

9781394372843, Wiley

Hardback, published 7 July 2026

240 pages
23.1 x 15.8 x 2 cm, 0.431 kg

An indispensable book that’s equal parts first-hand journey and strategy guide for leaders with a focus on social impact

In Feeding Hope: How to Build a Mission Driven Enterprise to Create Change, social entrepreneur and hunger and food waste activist Jasmine Crowe-Houston shares the real story behind building Goodr, the social impact and technology company she founded to fight food insecurity and food waste. Equal parts memoir and strategy guide, this book blends unfiltered lessons from the trenches with clear, actionable frameworks for anyone determined to build for impact.

Crowe-Houston pulls back the curtain on the hard moments: the setbacks that sharpened her resolve, the missteps that reshaped her leadership, and the failures that became turning points in the company’s evolution. Through these candid experiences, she shows readers how to navigate barriers to funding, learn from the complexities of team building, and lead with clarity and purpose while leveraging technology not for its novelty, but for its power to solve real human problems.

You’ll also find:

  • Vivid storytelling that highlights the intersection of technology and innovation, for the purpose of accomplishing something meaningful and good in the world
  • Proven strategies for using inevitable failures, setbacks, and mistakes to shape and reshape your path to success
  • Ways to align your organization’s purpose, its people, and its revenues to create sustainable growth and outsized impact

Perfect for entrepreneurs and leaders interested in creating influential organizations that generate real, lasting change in the world, Feeding Hope is a must-read guide for professionals working in innovative companies, nonprofits, and government agencies who intend to contribute to sustainable social impact.

Introduction ix

1 Where Purpose Begins 1

2 Hunger and Waste 17

3 The Spark 33

4 Big Ideas, Big Challenges 43

5 Building Without a Blueprint 63

6 The Dignity Difference 83

7 The Goodr Model 99

8 Failing Forward 113

9 Hope Is a Verb 131

10 The Tech Connection 147

11 Scaling Without Losing Soul 167

12 Your Turn 185

Author's Note 201

Acknowledgments 203

About the Author 205

Index 207

Subject Areas: Business & management [KJ]

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