Eye Tracking in User Experience Design

An invaluable resource for anyone who wants to learn how eye tracking can be used to better understand and design for their users

Jennifer Romano Bergstrom (Edited by), Andrew Schall (Edited by)

9780124081383

Paperback / softback, published 25 April 2014

400 pages
23.4 x 19 x 2.5 cm, 0.81 kg

"...once I began, I couldn’t put the book down. Before I knew it, I found myself evangelizing the method and exploring ways to purchase an ET system at my company...provides a great framework for understanding ET and how to apply it." --User Experience Magazine, Eye Tracking in User Experience Design

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

1. Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom 2. Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips 3. Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach 4. Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill 5. Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom 6. Information Architecture and Web Navigation, by Andrew Schall 7. Web Content, by Ian Everdell 8. Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot 9. Social Media, by Lorenzo Burridge 10. Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl 11. Gaming, by Veronica Zammitto and Karl Steiner 12. Older Adults, by Eugene Loos and Jennifer Romano Bergstrom 13. Low Literacy Users, by Angela Colter and Kathryn Summers 14. The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom

Subject Areas: Human-computer interaction [UYZ]