Excellence in Internal Communication Management

Rita Linjuan Men (Author), Shannon A. Bowen (Author)

9781631576751

Paperback / softback, published 30 December 2016

229 pages
22.8 x 15.2 x 1.2 cm, 0.331 kg

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.