Everyone claims to value creativity, and businesses are clamouring for disruptive thinking and innovation. Yet we often feel creatively stifled at work, because business processes seem to leave no room for real originality. In this climate, it takes a heroic effort to reclaim our status as independent thinkers, to bring meaning and joy to our work lives and to make lasting changes that will bring value to everyone around us. In Everyday Creative, culture and creative leadership expert Mykel Dixon reveals what’s holding us back from our full creative potential and explains how we can reclaim our original, vibrant selves.

Is your ability to think differently hindered by an unconscious view that creativity doesn’t belong in the boardroom? It’s an all-too-common mistake, but the truth is, creativity is fundamental for business growth and personal fulfilment. If you want to survive in the digital era, you need to pursue your own creative sensibilities and foster creativity in your team. This book shows that original thinking can shake things up, becoming the source of our competitive advantage and a key driver of sustainable success.

• Recognise your own unconventional talent and creative potential
• Transform yourself into a more vibrant and resilient human being ready to lead the world in the fourth industrial revolution
• Cultivate dynamic team environments where people feel safe to explore dangerous ideas
• Instigate a high-level cultural and strategic pivot toward more creativity in your company

Everyday Creative is about creative leadership and the courage to seek, nurture and liberate original thinking. Read this book to learn how to make the essential skill of creativity accessible to all people, regardless of role, title or department.