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Ethical and Social Marketing in Asia
Examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets
Bang Nguyen (Author), Chris Rowley (Author)
9780081000977
Hardback, published 19 February 2015
342 pages
22.9 x 15.1 x 2.4 cm, 0.63 kg
Approx.310 pages
1. Introduction to ethical and social marketing in Asia: Incorporating fairness management Part One: Ethical Marketing 2. Ethical marketing: China, Taiwan, Japan and South Korea 3. Ethical marketing: Singapore, Malaysia and Thailand 4. Ethical marketing: India, Pakistan and Bangladesh 5. Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia Part Two: Social Marketing 6. Social marketing in China, Taiwan, Japan and South Korea 7. Social marketing: Singapore, Malaysia and Thailand 8. Social marketing: India, Pakistan and Bangladesh 9. Social marketing: Cambodia, Indonesia, the Philippines and Vietnam Part Three: Fairness Management 10. Fairness management: China, Taiwan, Japan and South Korea 11. Fairness management: Singapore, Malaysia and Thailand 12. Fairness management: India, Pakistan and Bangladesh 13. Fairness management: Vietnam, Cambodia, the Philippines and Indonesia Part Four: Conclusion 14. Conclusion to ethical and social marketing in Asia: Incorporating fairness management?
Subject Areas: Sales & marketing [KJS], Business ethics & social responsibility [KJG]
