Essential VCE Business Management Units 1 and 2

Essential VCE Business Management Units 1 & 2 Third edition provides complete coverage of the current VCE study design, 2010-2014.

Gillian Somers (Author), Julie Cain (Author), Megan Jeffery (Author)

9781107665910, Cambridge University Press

Paperback / softback, published 1 April 2011

396 pages
28 x 21 x 1.8 cm, 1.12 kg

Essential VCE Business Management Units 1 & 2 Third edition provides complete coverage of the current VCE study design, 2010-2014. This new edition offers students fully updated topical case studies and articles that demonstrate how theory works in contemporary business practices. With lots of activities designed to initiate and challenge students and to support different learning styles, this full-colour text will develop the knowledge, skills and confidence needed for VCE success. Other features include: • Student friendly language • Theory made simply through visual representation • Key knowledge and skills table that maps out what students need to know • ICT activities that genuinely enhance student research skills • Comprehensive end of chapter materials including chapter summaries that aid in the regular revision of material

Unit 1 - Small business management introducing business
1. Business organisations
2. Small business in Australia
3. Business Environments small business decision-making planning and evaluation
4. Major decisions making prior to commencement of small business
5. Support services available to small business
6. The importance of business planning
7. Major planning decisions throughout the life of a small business
8. Ongoing evaluation of small business day-to-day operations
9. Introductory accounting for small business
10. Management of staff in small business
11. Information and communication technologies in small business
12. Legal requirements when offering goods and services
Unit 2 - communication and management communication in business
13. Communication in business
14. Effectiveness of communication managing the marketing function
15. Managing the marketing function
16. Market research
17. The marketing plan and evaluation of performance
18. Marketing strategies managing the public relations function
19. Managing the public relations function
Dictionary
Index.

Subject Areas: Educational: Business studies & economics [YQV]