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Essential Principles for Fundraising Success
An Answer Manual for the Everyday Challenges of Raising Money
"Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money." "Put this book in your back pocket and don’t leave home without it. The Essential Principles for Fundraising Success is the quintessential guide for the fundraiser—both the novice and the seasoned professional." "This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely." "Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a 30-year professional who needs reminding, or a new professional who need all the tools, Essential Principles for Fundraising Success fills the bill." "A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can’t get any easier." "A 'must read' for fundraisers, regardless of their experience. Easy to read, well written, and to the point, this book will become the manual for professionals and volunteers in development."
—Michael E. Shapiro, Nancy and Holcombe T. Green Jr. Director, High Museum of Art
—Cynthia M.Adams, CEO and president, Grantstation.com, Inc.
—Jimmie R. Alford, founder and chairman, The Alford Group
—Kurt Aschermann, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America
—Ted Hart, president and CEO, ePhilanthropy Foundation
—Daniel T. Gura, vice president for development and university relations, The University of Tampa
G. Douglass Alexander (Author), Kristina J. Carlson (Author)
9781118427330, Wiley
Paperback / softback, published 22 June 2012
206 pages
25.4 x 17.8 x 1.1 cm, 0.368 kg
Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies
Figures, Tables, & Exhibits vii Preface ix Acknowledgments xi Introduction: Purpose and Observations 1 1 Principles of Fundraising: Time-Tested Truths 5 2 Essential Fundraising Tools: Focusing Your Work 10 3 The Board: Where Fundraising Begins 19 4 Research: Working Smarter 29 5 Annual Campaigns: The Basis for the Future 39 6 Direct Mail: How to Build Your Donor Base 54 7 Special Events: Making Friends, Raising Funds, and Having Fun 66 8 Major Gifts: Getting to the Big Gifts 84 9 Capital Campaigns: Building Success 96 10 Planned Giving: You Can Do It 116 11 Foundation Grants: Writing and Other Keys to Success 131 12 Corporate Dollars: Sponsorship, Marketing, and More 143 13 Technology: Embrace It 154 14 Stewardship: Saying Thanks Pays Dividends 164 15 Putting It All Together 180 References 183 The Authors 185 Index 187
Subject Areas: Business & management [KJ]
