Environmental Strategy for Businesses

A comprehensive framework for companies to design, develop and implement an environmental strategy that works.

Matthew Potoski (Author)

9781009098991, Cambridge University Press

Hardback, published 2 March 2023

200 pages
23.6 x 15.8 x 1.9 cm, 0.49 kg

'This book presents a framework that can help companies develop more effective strategies to improve their environmental performance. It is clearly written, comprehensive, and insightful.' David Vogel, Professor Emeritus, Haas School of Business, University of California, Berkeley

There are as many ways for companies to improve their environmental performance as there are stakeholders who are calling upon them to do so. If companies make the right choices, they can satisfy their stakeholders, enhance their financial position, and help address the climate crisis. The wrong choices invite stakeholder scorn and risk wasting valuable resources. What problems do companies need to solve, and how can they solve them, to achieve the promise of shared value environmental performance? This book presents a framework for companies to design, develop and implement an effective environmental strategy that identifies environmental improvements, enables value exchanges with stakeholders, and improves competitive advantage. The step-by-step guide through this framework, illustrated with many examples, shows the promise of environmental initiatives that align with strategic opportunities and resources and the pitfalls of those that do not.

Preface
1. Introduction
2. Foundations and background
3. Environmental strategy choices and challenges
4. Non-market strategy
5. Environmental strategy and strategic resources
6. Green products and services
7. Employee engagement
8. Environmental groups
9. Conclusion
References
Index.

Subject Areas: Business ethics & social responsibility [KJG], Business strategy [KJC]