Entrepreneurship

Joao Heitor De Avila Santos (Author)

9781774697160

Paperback / softback, published 31 March 2024

260 pages
25.4 x 20.3 x 2 cm, 0.272 kg

Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the principles and practices of starting and running a successful business. It provides readers with a practical understanding of the entrepreneurial mindset and the skills necessary to launch a new venture. The author provides real-world examples and case studies of successful entrepreneurs and their ventures. The book also offers insights into the challenges and risks associated with starting and running a business, and provides strategies for overcoming them.

• Chapter 1 The Concept of Entrepreneurship
• Chapter 2 Entrepreneurial Development and Competencies
• Chapter 3 Business Ideas and Resources for Entrepreneurs
• Chapter 4 Strategic Management for Entrepreneurship
• Chapter 5 Entrepreneurial Marketing
• Chapter 6 Strategies for Sustainable Entrepreneurship
• Chapter 7 Entrepreneurial Ventures