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Entrepreneurship
William D. Bygrave (Author), Andrew Zacharakis (Author), Sean Wise (Author)
9781118906859, Wiley
Paperback / softback, published 16 October 2015
640 pages
24.9 x 19.8 x 3 cm, 0.907 kg
Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Canadian author and successful entrepreneur, Dr. Sean Wise of Ryerson University, is highly regarded in the industry and believes that students can learn from top entrepreneurs in Canada, as well as the U.S. and globally. Dr. Wise is the host of The Naked Entrepreneur Show, a web based series devoted to the topic that features interviews with entrepreneurs and those involved in entrepreneurship. Clips from the show are mapped to concepts in the text, making the text more engaging, relevant, and current.
1 The Power of Entrepreneurship 1 2 The Entrepreneurial Process 51 3 Opportunity Recognition, Shaping, and Reshaping 83 4 Understanding Your Business Model and Developing Your Strategy 129 5 Entrepreneurial Marketing 167 6 Selling in an Entrepreneurial Context 209 7 Building the Founding Team 237 8 The Business Planning Process 279 9 Building Your Pro Forma Financial Statements 353 10 Financing Entrepreneurial Ventures Worldwide 387 11 Raising Money for Starting and Growing Businesses 431 12 Debt and Other Forms of Financing 473 13 Legal and Tax Issues, Including Intellectual Property 515 14 Entrepreneurial Growth 553 15 Social Entrepreneurship 589 Glossary 614 Index 620
Subject Areas: Business & management [KJ]
