Entrepreneur Magazine
Bringing Your Product to Market

Don Debelak (Author)

9780471157731, Wiley

Hardback, published 13 March 1997

376 pages
27.9 x 21.8 x 2.2 cm, 0.703 kg

Sie meinen, Sie haben eine tolle Geschäftsidee? Dieses Buch zeigt Ihnen, wie Sie sie effizient, kostensparend - und erfolgreich! - vermarkten können, Geldgeber finden und Lizenzverfahren abwickeln. Anhand einer Checkliste können Sie verfolgen, wie weit Ihre Bemühungen gediehen sind und ob Ihr Produkt reif für den Markt ist.

GETTING STARTED.

Facing Realities: Hard Work Lies Ahead.

Financing: Forget the Myths--Here's the Truth.

Drop Your Paranoia: Talk about Your Product Idea!

Professionalism: Know What You're Doing.

Licensing: The Preliminary Work.

THE GO/NO-GO DECISIONS.

Distribution: Nothing Is More Important.

Product Appeal: Will Customers Buy?

Manufacturing Costs: Can Your Product Make a Profit?

Inside Help: Everyone Needs Key Contacts.

Reworking Your Product: How to Adjust and Pass the Go/No-GoDecisions.

SELLING YOUR PRODUCT.

The First Sales Period: Proving a Product Will Sell.

Evaluating Initial Sales Results--Before You Spend BigMoney.

Licensing: Now Is the Ideal Time.

The Transitional Period: Growing Your Business.

Checklists for a Smooth-Running Company.

The Business Plan: Turning into an Operating Company.

Financing the Growing Business.

Conclusion: Exhilarating Times: You Too Can Be Successful.

Appendix.

Glossary.

Helpful Sources.

Index.

Subject Areas: Business & management [KJ]