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Entrepreneur
Building Your Business From Start to Success
"A great practical guide by entrepreneurs for entrepreneurs on the power of execution, stamina and how to unlock the full potential of your ideas.” JIMMY MAYMANN, Entrepreneur, investor, former CEO Huffington Post “This is an excellent book with lots of great hands-on advice for ambitious entrepreneurs. Very practical and highly recommendable.” BRIAN MIKKELSEN, CEO of Danish Chamber of Commerce, former Minister of Economic and Business Affairs "Becoming an entrepreneur is a great way to make a difference in the world, and this book shows you how." ANDERS FOGH RASMUSSEN, Founder and CEO of Rasmussen Global, Former Secretary General of NATO and Prime Minister of Denmark “Entrepreneurs are essential for our world, as they develop new solutions to key problems. This books tells you how to be successful as an entrepreneur." TAAVI ROIVAS, Former Prime Minister of Estonia and youngest Prime Minister in the EU
Lars Tvede (Author), Mads Faurholt (Author)
9781119521235, Wiley
Paperback / softback, published 14 September 2018
480 pages
21.3 x 14 x 2.8 cm, 0.59 kg
Entrepreneur beschreibt die grundlegenden Schritte beim Aufbau eines Unternehmens und richtet sich an Neugründer, bestehende Startups, Manager in Unternehmen, die sich neu aufstellen müssen. Sie lernen, wie man erfolgreiche Startup-Ideen entwickelt und in überlebensfähige Geschäftsmodelle überführt, Kapital aufbringt, erstklassige Teams aufbaut, das Unternehmen expandiert, am Markt wettbewerbsfähig agiert, Allianzen eingeht, das Unternehmen gesund erhält und letztlich Gewinn macht.
Introduction by Peter Warnoe xi Part 1. About me as an entrepreneur 2 1. My entrepreneurial role 4 2. My personal effectiveness 34 3. My public impact 56 4. My face-to-face impact 86 Part 2. About my company’s ideas and funding 110 5. My company’s basic ideas 112 6. My strategies for network effects 130 7. Founding and starting my company 138 8. My sources of funding 156 9. My funding processes 194 Part 3. About my team and my corporate culture 240 10. My core team 242 11. My outsourcing and my staff 270 Part 4. About my company’s growth,strategies and challenges 302 12. My growth phases 304 13. My marketing mix 330 14. My five biggest commercial threats 348 Part 5. About my exit and what comes after 358 15. My alternative exit routes 360 16. My exit processes 370 17. My next project 382 Appendices Appendix A: 116 business strategies for entrepreneurs 390 Appendix B: 46 typical criteria for success in start-up companies 404 Appendix C: List of useful websites, apps and web-extensions for entrepreneurs 410 Glossary 426 Endnotes 438 About the authors 446 Index 447
Subject Areas: Business & management [KJ]
