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Endowment Builder
Practical Ideas for Securing Endowment Gifts

Scott C. Stevenson (Edited by), . MGR (Author)

9781118693117, Wiley

Paperback / softback, published 9 July 2013

80 pages
27.9 x 21.6 x 0.4 cm, 0.176 kg

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations generate more endowment gifts. This resource provides step-by-step procedures to help build endowments, ideas and approaches to raise needed funds, actionable tips and techniques, and helpful charts, forms, and useful examples.

Important topics covered include:

  • Annual endowment goals
  • Endowment FAQs
  • Endowed scholarships community engagement
  • Marketing endowment opportunities
  • Donor cultivation
  • Named gifts
  • Board member engagement
  • Exclusive donor clubs
  • Endowment agreements
  • Endowment-only campaigns
  • Methods for determining ask amounts
  • Employee naming gifts
  • Bequests
  • Matching gifts
  • Endowment  ethics policies
  • Endowment ideas for beginners
  • Endowment brochures
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Set the Stage for Building Your Endowment (Pages: 4-10)

CHAPTER 2 Awareness Building and Education Measures (Pages: 11-15)

CHAPTER 3 Identify Endowment Funding Opportunities (Pages: 16-22)

CHAPTER 4 Prospect Identification Ideas and Strategies (Pages: 23-25)

CHAPTER 5 Strategies for Marketing Endowment Gifts (Pages: 26-32)

CHAPTER 6 Cultivation: Building the Case for Support (Pages: 33-38)

CHAPTER 7 Advice on Soliciting and Closing Endowment Gifts (Pages: 39-48)

CHAPTER 8 Starting and Adding to Named Endowments (Pages: 49-54)

CHAPTER 9 Marketing Planned Gifts as a Way to Build Endowment (Pages: 55-57)

CHAPTER 10 Ways to Recognize and Steward Endowment Donors (Pages: 58-65)

CHAPTER 11 Useful Endowment Reports, Forms and Policies (Pages: 66-70)

Subject Areas: Business & management [KJ]
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