Emoji in Higher Education
A Healthcare-Based Perspective

Through a survey of emoji literacy in healthcare professions, this book highlights wider theoretical implications for the study of emoji.

Omonpee W. Petcoff (Author), Janice C. Palaganas (Author), Marcel Danesi (Author)

9781009254007, Cambridge University Press

Hardback, published 6 June 2024

222 pages
23.5 x 15.9 x 1.6 cm, 0.46 kg

'… this book advances the discussion by examining the transformative potential of emojis as pedagogical tools within the realm of education. The book's authors excel at clarifying complex academic concepts, reducing communication barriers for diverse student bodies, especially in professional education contexts.' Huichao Bi, Educational Review

Emoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies, it explores emoji literacy across a range of public health education contexts including doctor-to-industry, patient-to doctor, doctor-to-patient, and healthcare providers/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.

Preface
1. The Emoji Phenomenon Reviewed
2. Emoji Literacy as a Teaching Tool
3. Emoji in Healthcare Communications and Education
4. A Mixed Methods Study
5. Emoji Across the Healthcare Landscape
6. Emoji in General Education
7. Implications and Applications
References
Index.

Subject Areas: Linguistics [CF]