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Effective Use of Social Media in Public Health

Presents the use and application of social media in public health to those teaching and researching in the space

Kavita Batra (Edited by), Manoj Sharma (Edited by)

9780323956307, Elsevier Science

Paperback, published 26 May 2023

392 pages
22.9 x 15.2 x 2.5 cm, 0.45 kg

Effective use of Social Media in Public Health offers a well-organized and comprehensive review of social media and its impact on people’s lives and the public health sector. Divided into sections, the book addresses the growing use (and importance) of social media in conducting and disseminating research findings and covers an array of issues from cyberbullying to diversity and inclusion. Written by health educators and practitioners for health educators and practitioners, this book is a timely resource on the topics discussed.

Foreword Rick Petosa

Preface

Part I: Introduction

1. Social media and types with their current applications in public health and healthcare Tung Sung Tseng and Gabrielle Gonzalez

2. Gender and age-specific use of social media Jody L. Vogelzang

Part II: Social media use and mental health outcomes in diverse populations

3. Social media and young adults Bronwyn MacFarlane and Jason Kushner

4. Social media: utility versus addiction Ram Lakhan, Bidhu Sharma and Manoj Sharma

5. Social media use among older adults and their challenges Ram Lakhan, Bidhu Sharma and Manoj Sharma

6. Social media, diversity, equity, and inclusion Tiffiny R. Jones and Sely-Ann Headley Johnson

Part III: Social media and global exposure to research

7. Ethical, privacy, and confidentiality issues in the use and application of social media Amar Kanekar and Joseph Otundo

8. Applications of social media research in quantitative and mixed methods research Rose Marie Ward, Mai-Ly N. Steers, Akanksha Das, Shannon Speed and Rachel B. Geyer

9. Applications of social media in qualitative research in diverse public health areas Geetanjali C. Achrekar and Kavita Batra

10. Role of social media in research publicity and visibility Sely-Ann Headley Johnson and Tiffiny R. Jones

Part IV: Social media, public health communication, and pedagogy

11. Social media and policy campaigns Gayle Walter

12. Social media and Infodemiologyduse of social media monitoring in emergency preparedness Kavita Batra, Ravi Batra and Manoj Sharma

13. Social media, online learning, and its application in public health Janea Snyder

Part V: Social media in healthcare

14. Application of social media in designing and implementing effective healthcare programs Priyanka Saluja, Vishakha Grover, Suraj Arora, Kavita Batra and Jashanpreet Kaur

15. Role of social media in telemedicine Rasika Manori Jayasinghe and Ruwan Duminda Jayasinghe

Part VI: Epilogue

16. Innovative uses of social media in public health and future applications Manoj Sharma

Subject Areas: Life sciences: general issues [PSA]

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