Economics and Corporate Strategy

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems.

C. J. Sutton (Author)

9780521296106, Cambridge University Press

Paperback, published 30 April 1980

236 pages
21.6 x 14 x 1.4 cm, 0.31 kg

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

Preface
Part I. The nature of corporate strategy: 1. Strategy and the theory of the firm
2. The purpose of strategic planning
Part II. Strategy, specialization, and diversity: 3. Vertical integration
4. Diversification
5. Strategy formulation in practice
6. Multinational strategy
Part III. Strategy and growth Introduction
7. Mergers
8. Innovation.

Subject Areas: Economics [KC]