Ecolabels, Innovation, and Green Market Transformation
Learning to LEED

Matisoff and Noonan assess the accomplishments and promise of ecolabels and the green building movement.

Daniel C. Matisoff (Author), Douglas S. Noonan (Author)

9781108744843, Cambridge University Press

Paperback / softback, published 3 November 2022

225 pages
22.8 x 15.1 x 1.9 cm, 0.49 kg

'Worldwide, ecolabelling and certifications are driving the change enabling real and transparent actions by organizations. The green building movement in India has grown, recording a remarkable footprint and it has also clearly demonstrated that 'Green makes business sense'; the green certifications of companies and products are also becoming popular, facilitating companies and products to establish their green credentials. My appreciation to Matisoff and Noonan for putting forth an extensive perspective on this subject.' Jamshyd N. Godrej, Chairman & MD, Godrej & Boyce Mfg. Co. Ltd, and Chairman, CII - Sohrabji Godrej Green Business Centre, India

This book develops a path to decarbonization through a process of Green Market Transformation. Matisoff and Noonan assess the scope and impact of the green building movement, which is working towards decarbonizing a sector that accounts for more than a third of global carbon emissions. They describe the role of the movement in addressing sustainability challenges within the building and construction sector, and suggest new ways of marshalling markets through the voluntary efforts of industry to shift society towards a better future. Matisoff and Noonan tell the success story of green industry, seen through the lens of green buildings and ecolabels. By combining case studies with recent interdisciplinary scholarship, the authors provide a compelling narrative of the opportunities and limitations of reliance on voluntary approaches to regulation.

1. Advancing a perspective of green market transformation
2. The architecture of green building policies and practice
3. Choose your own adventure! The landscape of ecolabel design
4. The labeling building challenge: the world of ecolabels for the built environment
5. The public and private benefits of green building: many shades of green
6. Tossing a pebble in a pond: the anatomy of a demonstration project
7. Demonstrating innovation in green buildings: catalyzing market transformation
8. Keep raising the bar: Green-lighting a race to the top
9. It's not easy being green: environmental and equity impacts of green building
10. A Blueprint for green market transformation
11. Conclusions: what are we building to?.

Subject Areas: Business ethics & social responsibility [KJG], Environmental economics [KCN]