E-Strategy
Strategy 03.03

Michael J. Cunningham (Author)

9781841122144, Wiley

Paperback / softback, published 25 March 2002

128 pages
17.3 x 12.5 x 1.1 cm, 0.113 kg

Fast track route to developing effective and profitablee-strategies for organizations.

Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.

Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensiveresources guide

Introduction to E-Strategy

What is E-Strategy?

The Evolution of E-Strategy

The E-Dimension

The Global Dimension

The State of the Art

In Practice -
E-Strategy Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to Making E-Strategy Work

Subject Areas: Business & management [KJ]