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E-Health Two-Sided Markets
Implementation and Business Models
Presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders
Vivian Vimarlund (Author)
9780128052501
Paperback, published 16 December 2016
226 pages
23.4 x 19 x 1.5 cm, 0.5 kg
E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach. This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models. This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators Part II: Usability and Design2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market?4. Inclusive Design in Ecosystems Part III: Safety and Privacy5. Privacy, Trust and Security in Two-Sided Markets Part IV: Implementation and Introduction of Technologies6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets Part V: Business Models9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used) Part VI: The Future of the Area11. The Future of Two-Sided E-Health Markets
Subject Areas: Information architecture [UYZM], Life sciences: general issues [PSA]
