Dynamics of International Business: Asia-Pacific Business Cases

Brings the challenges of contemporary international business into the classroom through cases studies from a diverse range of industries.

Prem Ramburuth (Edited by), Christina Stringer (Edited by), Manuel Serapio (Edited by)

9781107675469, Cambridge University Press

Paperback / softback, published 26 June 2013

264 pages, 15 b/w illus. 2 maps
25.4 x 17.8 x 1.4 cm, 0.46 kg

'The PACIBER casebook is a thoughtful and valuable collection of cases written by international business professionals who have vast experiences in countries across the Asia-Pacific region. Through these cases, highly relevant scenarios in the international business environment can be brought into an educational setting to engage participants on decidedly relevant Asia-Pacific topics and issues.' Dr Stefanie Lenway, Eli and Edythe L. Broad Dean, Michigan State University

Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

Part I. The Environment of International Business: 1. AWB and the Iraqi oil-for-food scandal: just a cost of doing business? Peter K. Ross
2. Walking the blurry line in China: negotiating deals and staying out of jail Cheryl Rivers
3. The feasibility of solar energy in el Junco Julie Rowney and Alejandro Cisneros
4. Colombian coffee: issues of sustainability? Christina Stringer and Adriana Roldán-Pérez
5. Preserving paradise: Shell's sustainable development programs in the Philippines Raymund B. Habaradas
Part II. Strategy and Entrepreneurship in International Business: 6. Dewak: the positioning and growth of a born global software firm from a developing country Sascha Fuerst
7. Qingdao Applied Chemistry Company (Kingking): pivoting into a new global strategy Henry T. Tsuei and Manuel Serapio
8. Bangkok Dusit Medical Services Public Company Limited: healthy international expansion Pachsiry Chompukum and Chintana Bunbongkarn
9. The growth and internationalisation of Geely – the Chinese car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang
10. Parking Creators International Massoud Saghafi
11. Tasty Southern Seeds Jessica Smart and Andre M. Everett
12. Introducing innovations in education: the Ateneo Graduate School of Business Asuncion Sebastian
Part III. Managing People in International Business: 13. John Parker's expatriate experiences in China Cindy Qin and Prem Ramburuth
14. Dilemmas in working across cultures: Arun in a conundrum Amanda Budde-Sung
15. Working in Chinese firms Haina Zhang and Andre M. Everett
16. Losing touch with the context: the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar
17. Foxconn: the complexity of quality control in a Chinese context Shih-wei Hsu, Maris Farquharson and Anders Örtenblad
18. Quality through culture: organisational development at New American Ice Cream Diana Ruwhiu and Graham Elkin
Part IV. Operation in International Markets: 19. Learning from experience: purchasing industrial machinery from China Sergio Biggemann and Andre M. Everett
20. Country of origin labelling and the New Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees
21. Ubisoft: competing in the global video gaming industry Eliseo A. Aurellado
22. Taobao vs. eBay: the fight between a local nobody and a global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei
23. The internationalisation of COSCO and its investment in New Zealand Yan Shi, Christina Stringer and Gloria Lan Ge
24. Developing education exchanges between China and the West: the case of Bricknowledge and Mericia William X. Wei, Kimberley Howard and Evan Goodwin.

Subject Areas: International business [KJK], Business studies: general [KJB]