Driving Innovation
Intellectual Property Strategies for a Dynamic World

This book shows how intellectual property can expand innovation globally, if it is managed strategically.

Michael A. Gollin (Author)

9780521701693, Cambridge University Press

Paperback, published 4 February 2008

432 pages, 13 tables
23.4 x 15.4 x 1.9 cm, 0.59 kg

'The value of this books is that it brings together a detailed understanding of management with a high degree of expertise in intellectual property law … the author is to be commended for having addressed an important topic, the role and legal protection of innovation, from an interesting cross-disciplinary perspective.' The Cambridge Law Journal

How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.

Preface
Introduction: the invisible infrastructure of innovation
Part I. Intellectual Property Dynamics in Society: 1. The innovation cycle
2. The rise of the intellectual property system
3. Balancing the tension between exclusive rights and the accessible domain
Part II. Basics of Managing Intellectual Property in Organisations: 4. The innovation forest: intellectual property rights and how they grow
5. The ABCDs of intellectual property: flow and infringement of IP rights
6. The global diversity of innovation communities
7. The role of the innovation chief
Part III. Steps to Strategic Management of Intellectual Property: 8. Becoming strategic
9. Strategy tools: policies and practices for managing IP
10. A menu of strategy options
11. Evaluating internal resources and the external environment
12. Placing a financial value on IP assets
13. Accessing innovations of others
14. Protecting and enforcing IP rights
15. Transferring IP rights
Part IV. Strategies on a Global Stage: 16. Specific IP strategies for different communities
17. Global challenges
18. Intellectual property, innovation, and freedom
Acknowledgements
Abbreviations
Further reading
Appendices (A: TRIPS excerpts
B: Non-policy
C: Audit questionnaire
D: research resources).

Subject Areas: Intellectual property law [LNR], Business innovation [KJD]