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Doing Business Successfully in China
Mona Chung (Author)
9781843345480, Elsevier Science
Paperback / softback, published 17 August 2011
246 pages
23.3 x 15.6 x 1.7 cm, 0.35 kg
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
List of figures About the author Chapter 1: Introduction Chapter 2: Communicating with Chinese by understanding them better Chapter 3: The Chung Model: a practical business example Chapter 4: Characteristics of the Chinese in commercial negotiations Chapter 5: A culturally sound entry strategy brings success Chapter 6: The mindset of culture and its impact Chapter 7: Mistakes to avoid in managing multicultural teams Chapter 8: Cultural obstacles to negotiations: new research in China Chapter 9: Eat, drink and may your business prosper Chapter 10: How to market products to Chinese consumers Chapter 11: Conclusion Index
Subject Areas: Management of specific areas [KJMV], Economics, finance, business & management [K]
