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Disciplined Entrepreneurship for Climate and Energy Ventures
24 Steps to Build Solutions for People and the Planet

“The energy system is challenged simultaneously to deliver reliably and affordably while minimizing emissions and serving the needs of investors. Technology and business model innovation are the essential tools for meeting this complex challenge, and MIT’s Climate and Energy Ventures class has, from its inception, supported and developed entrepreneurs whose success we all depend on. This book captures the insights gained over fifteen years by faculty and students alike and, as such, provides an invaluable guide to those who will build the clean energy economy.”
—Ernie Moniz, Former US Secretary of Energy

“There is no pathway or prescription to successfully address climate change, nor energy security, economic and environmental well-being without energy innovation. This book makes accessible to everyone proven, actionable, entrepreneurial strategies arising from one of the world’s greatest epicenters of innovation. I highly recommend it to all."
—Andy Karsner, Former Under Secretary, US Department of Energy, Current Member of Board of Directors, Exxon Mobil,  Managing Partner, Emerson Collective

“Addressing the closely coupled Climate and Energy challenge is the moral imperative and economic opportunity of our generation. I have watched the MIT climate and energy entrepreneurial ecosystem from its start and as it has successfully grown well beyond MIT. I know that at the core of its success have been rigorous frameworks to bring research to market. This book describes the MIT model in ways that should be useful to all current and aspiring innovators in this field.”
—Susan Hockfield, President Emerita, MIT

Disciplined Entrepreneurship for Climate and Energy Ventures is more than a guide—it’s a catalyst for action. What sets this book apart is its tailored focus on the unique challenges and opportunities within the climate and energy sectors. It’s an empowering blueprint for anyone committed to harnessing entrepreneurship as a force for meaningful, lasting change.”
—Georgina Campbell Flatter, CEO, Greentown Labs

“Through my personal journey in building companies and supporting hundreds of entrepreneurs, I know that the learnings are hard won, and the journey can feel lonely. This book captures best practices that I hope every entrepreneur can benefit from to accelerate their progress and build world-changing companies.”
—Carmichael Roberts, PhD, and serial co-founder of multiple deep tech companies, Co-Founder and Managing Partner, Material Impact

“What I learned in the Disciplined Entrepreneurship framework has helped me found and build two successful climate and energy companies. This framework has been my road map, and I can’t recommend it highly enough as a reference book for climate tech entrepreneurs.”
—Alex Wright-Gladstein, CEO and Founder of Sphere, Co-Founder of Ayar Labs

“At Breakthrough Energy, we’ve learned that building and deploying reliable, affordable, and clean energy solutions takes more than just good technology. It also takes teams with focus, humility, and grit. This book distills hard-earned wisdom into a guide that is both practical and inspiring for anyone working to build the next generation of transformative energy ventures that the world will rely on for decades, even centuries, to come.”
—Rodi Guidero, Executive Director, Breakthrough Energy

“People often say that there is no ‘playbook’ for building new ventures in the climate & energy space. That changes today with the arrival of this singular new book that distills the hard-won lessons learned in the trenches over the last almost 20 years by the teaching team at MIT’s Climate & Energy Ventures course. A bible for aspiring entrepreneurs who want to save the planet and make a lot of money while they’re at it.”
—David Danielson, Former Assistant Secretary of Energy Efficiency & Renewable Energy, USDepartment of Energy, Co-Founder, ARPA-E, Founder of MIT Energy Club and MIT Energy Conference

“In my quest to address the dual challenge, I have looked far and wide to find the best methodology. I found it in this Disciplined Entrepreneurship approach, and we have successfully brought it to Texas. I strongly believe it should be adopted globally, and we intend to help facilitate this.”
—David Baldwin, Partner at SCF Partners, Co-Founder of OpenMinds and TEX-E

“When I launched my energy startup Kurion—later acquired by Veolia—I faced countless challenges. The frameworks now clearly laid out in this book were my guideposts, giving me the confidence and structure to reach both success and impact. After years of working closely with founders from zero to exit, the authors have distilled their insights into this invaluable resource, tailored towards energy ventures. I can’t recommend this highly enough.”
—Gaëtan Bonhomme, PhD, Co-Founder & CTO, Kurion, Partner, Breakthrough Energy Ventures Europe

“It was the Climate and Energy Ventures class at MIT that showed me that there was a systematic way to build and evaluate these types of companies. These lenses, as well as the discussions in the classes, have been invaluable to me as a global investor with a focus on sustainability and impact investing for the last 15+ years.”
—Shahazwan (Juan) Harris, Head of Strategic Investments, EPF Malaysia, Former Executive Director, Investments, Khazanah Fund (Malaysia)

“I’m not sure my start-up company would have made it without these frameworks—but I know for certain it wouldn’t have achieved the same level of success. The prescriptive, actionable guidance in this book is unmatched for anyone building a climate or energy company. For me, Disciplined Entrepreneurship was a true north star.”
—Oliver Stahl, Founder and CEO, Entelios AG

“This book is a call to action for the next generation of innovators poised to lead the energy transition, and this book should become the Bible for all that want to join the crusade. In Houston—the energy capital of the world—the stakes are especially high. But so are the opportunities. We need leaders who can navigate both the technical and commercial challenges of building transformative solutions. At TEX-E, we’ve seen firsthand how critical it is to equip young entrepreneurs with the right tools, frameworks, and mindset to tackle these challenges. Whether you’re in a university lab, a startup incubator, or a garage with a big idea, this book will help you translate your vision into venture. I recommend it to anyone serious about making a lasting impact in the energy space.”
—David Pruner, Executive Chairman, TEX-E

"As a passionate government and then corporate advocate for sustainability, it is my fervent desire that rigorous and systematic approaches like this be adopted globally as quickly as possible. It will not just help preserve the planet but also create significant concurrent, economic prosperity. These two do not have to be at odds with each other, as this book shows."
—Brune Poirson, Former Secretary of State and Minister of Parliament, Government of France

Ben Soltoff (Author), Bill Aulet (Author), Tod Hynes (Author), Francis O'Sullivan (Author), Libby Wayman (Author)

9781394285518, Wiley

Hardback, published 10 November 2025

288 pages
21.8 x 22.4 x 2 cm, 0.771 kg

NATIONAL BESTSELLER 

Create exciting new products and build successful companies in the climate and energy sectors

In Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring your climate or energy startup/venture to life.

You'll learn how to create a successful climate and energy venture using the authors' effective, 24-step framework that you can apply to your entrepreneurial idea, taking much of the guesswork and uncertainty out of your business journey. The book offers a precise, scientific approach to entrepreneurship and proves that effective entrepreneurship is more about the careful application of data and science than it is an exercise in blind intuition.

You'll find:

  • A step-by-step guide to starting your new climate or energy venture offering a clear, systematic path to profitability
  • Instructions on building and scaling your new firm and meeting your entrepreneurial ambitions
  • Templates, tools, techniques, and strategies for climate and energy entrepreneurs at every stage of their business' growth, from initial idea to globally scaled solution


Perfect for aspiring and practicing entrepreneurs, founders, and managers in the climate, energy, and environment sectors, Disciplined Entrepreneurship for Climate and Energy Ventures is an expert guide for professionals ready to level-up their entrepreneurial skills and achieve a positive impact on people and the planet.

Foreword xiii

Introduction 1

Step 1

Explore the Problem Landscape 15

Step 2

Understand the Solutions Context 26

Step 3

Begin Primary Market Research (PMR) 34

Step 4

Find Founder- Problem Fit 44

Step 5

Build the Right Initial Team 51

Step 6

Start Brewing the TEA (Techno- Economic Analysis) 62

Step 7

Segment the Market 75

Step 8

Plan for Policy Sticks and Carrots 83

Step 9

Get a Grip on Your Business Model 92

Step 10

Select Market Stepping Stones 100

Step 11

Profile Personas Across the Decision- Making Unit (DMU) 110

Step 12

Define the Solution 119

Step 13

Quantify Your Unique Value Proposition 131

Step 14

Build Out Enterprise Financials 141

Step 15

Consider the Full Life Cycle Impacts 155

Step 16

Measure Your Climate Value Proposition 166

Step 17

Make a Long- Term Capital Plan 175

Step 18

Pursue the Right Non- Dilutive Funding 185

Step 19

Build Proof of Concept 195

Step 20

Demonstrate Initial Market Traction 207

Step 21

Pursue Early- Stage Capital 216

Step 22

Expand and Lead the Team 225

Step 23

Build a First- of- a- Kind Project (FOAK) 234

Step 24

Scale Up 243

Conclusion 253

Acknowledgments 255

About the Authors 259

Glossary 263

Index 267

Subject Areas: Business & management [KJ]

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