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Digital Operating Model
The Future of Business
“As companies increasingly adopt digital-first business strategies, Digital Operating Model becomes a must read for business leaders who want to harness the power to disrupt their markets and avoid being disrupted. An insightful, practical guide to achieving digital maturity and reaping the promise of competitive advantage and exponential growth.” —IAN WORDEN, MBA, MHI, Chief Product Officer, Sandata "Not only does Rajesh Sinha provide expert advice, but he also provides firsthand accounts where these mantras are already generating exponential growth for modern businesses. The lessons learned transcend industry and are valuable to any entrepreneur." —AARON PRICE, CEO, TechUnited: NJ; Founder, Propelify “The Digital Operating Model offers an excellent in-depth account of how some of today's industry leaders are harnessing the power of digital to accelerate business growth. Having worked with countless clients worldwide, Rajesh Sinha shares invaluable lessons he's learned along with his knowledge and experience in a way that makes transformation plausible, possible, and successful no matter the company or industry.” —YURI AGUIAR, author of Digital (R)evolution: Strategies to Accelerate Business Transformation, and Chief Enterprise Data Officer, WPP
Rajesh Sinha (Author)
9781119826835, Wiley
Hardback, published 11 August 2022
240 pages
23.1 x 15.5 x 2 cm, 0.431 kg
Build your company’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies—all without having to spend massive amounts of money in the process. The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find: Digital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.
Preface xi Acknowledgments xv Part I The Impossible Is Possible 1 Chapter 1 Your Mantra for Success 3 Chapter 2 DOM in Motion 17 Chapter 3 The New Normal 33 Chapter 4 DOM in Motion/Small-to-Midsize Company Food Service Management: Whitsons Culinary Group61 Part II Become the Disruptor 73 Chapter 5 Building Your Digital Road Map 75 Chapter 6 Unleashing the Power of Your Business Platform 95 Chapter 7 DOM in Motion/Mid- to Large-Size Company Insurance: Crum & Forster 115 Part III Don’t Get Disrupted 121 Chapter 8 Crisis Creates Opportunity 123 Chapter 9 Outsmarting the Competition 139 Chapter 10 DOM in Motion: Business Platform Success 151 Part IV The Future Is Here 161 Chapter 11 Maintain Your Forward Momentum 163 Chapter 12 The Decades Ahead 181 Epilogue 195 Endnotes 199 Appendix/ Rajesh Sinha: A Digital Entrepreneur’s Journey 205 About the Website 211 Index 213
Subject Areas: Business & management [KJ]
