Digital Innovation Strategy

A practical, research-based approach to digital innovation strategy ideal for advanced undergraduates, MBA students, and professionals.

Aija Leiponen (Author)

9781009208987, Cambridge University Press

Hardback, published 21 December 2023

322 pages
26.1 x 18.6 x 1.8 cm, 0.78 kg

'An elegant book that combines the rigor of economic thinking with the kind of tangible advice most useful for managers and aspiring entrepreneurs. Professor Leiponen highlights the specificities of information and data markets, why they matter for digital innovation, and how digital innovation should be organized, at both the firm and ecosystem levels. An extremely clear and engaging read!' Tobias Kretschmer, LM University of Munich

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

Part I. Introduction: 1. What is Special about Digital Business Innovation?
2. Digital Disruption
3. Disruptive Communication Networks
Part II. Information Products and Sources: 4. Production of Information Goods
5. Pricing of Information
6. Consumption of Information
7. Building and Commercializing Data Assets
8. Business Model Design for Information Goods
Part III. Networks: 9. Networks and Systems
10. Network Competition
11. Platform Strategies
Part IV. Organizing Digital Innovations: 12. The Inverted Firm
13. Digital Business Models
14. Business Model Framework
Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model
16. Sources of Competitive Advantage in Digital Ecosystems
17. Intellectual Property Rights and Digital Technologies.

Subject Areas: Entrepreneurship [KJH]