Digital Behavior
Evidence-Based Digital Design

A century of behavioural and cognitive sciences for designing digital products, consolidating invaluable scientific knowledge in one book.

Umberto Leon Dominguez (Author)

9781009568333, Cambridge University Press

Hardback, published 6 February 2025

250 pages
22.9 x 15.2 x 1.6 cm, 0.52 kg

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

1. Introduction to Digital Behavior
2. In Pursuit of Pleasure
3. Digital Operant Box
4. Anticiapting Anticipation
5. Our Internal States as a Source of Motivation
6. Human Beings as Psychological Entities
7. Behavioral Competition
8. Methodology for the Design of Digital Behaviors
9. Ethics in Digital Behavior Design
Glossary
References
Index.

Subject Areas: Cognition & cognitive psychology [JMR]