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Differentiate or Die
Survival in Our Era of Killer Competition
Jack Trout (Author), Steve Rivkin (Author)
9780470223390, Wiley
Hardback, published 7 March 2008
272 pages, Charts: 3 B&W, 0 Color; Graphs: 1 B&W, 0 Color
22.9 x 15.8 x 2.5 cm, 0.431 kg
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Chapter 1. The Tyranny of Choice 1 Chapter 2. The Creeping Commoditization of Categories 11 Chapter 3. Whatever Happened to the Unique Selling Proposition? 19 Chapter 4. Reinventing the Unique Selling Proposition 27 Chapter 5. Quality and Customer Orientation Are Rarely Differentiating Ideas 35 Chapter 6. Creativity Is Not a Differentiating Idea 45 Chapter 7. Price Is Rarely a Differentiating Idea 55 Chapter 8. Breadth of Line is a Difficult Way to Differentiate 67 Chapter 9. The Steps to Differentiation 75 Chapter 10. Differentiation Takes Place in the Mind 83 Chapter 11. Being First is a Differentiating Idea 93 Chapter 12. Attribute Ownership is a Way to Differentiate 103 Chapter 13. Leadership is a Way to Differentiate 117 Chapter 14. Heritage is a Differentiating Idea 125 Chapter 15. Market Specialty is a Differentiating Idea 137 Chapter 16. Preference is a Differentiating Idea 145 Chapter 17. How A Product is Made can be a Differentiating Idea 155 Chapter 18. Being the Latest can be a Differentiating Idea 165 Chapter 19. Hotness is a Way to Differentiate 175 Chapter 20. Growth Can Destroy Differentiation 181 Chapter 21. Differentiation Often Requires Sacrifice 191 Chapter 22. Being Different In Different Places 199 Chapter 23. Maintaining Your Difference 207 Chapter 24. Differentiation in the New World of Buzz 217 Chapter 25. You Can Differentiate Anything 225 Chapter 26. Who is in Charge of Differentiation? 235 Epilogue 243 Notes 245 Index 251
Subject Areas: Business & management [KJ]
