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Developing Your Case for Support
"I am not aware of any other workbook that addresses this topic. Developing Your Case for Support will be a welcome and valuable contribution to the field." —Barbara Marion, CFRE, senior principal, Hayes Briscoe Associates "My compliments go to Timothy Seiler for writing a basic manual on a subject that is very confusing and often interpreted by many people differently." —Tere Lindhan, CFRE, George Mason University
Timothy L. Seiler (Author)
9780787952457, Wiley
Paperback / softback, published 21 August 2001
192 pages, Charts: 2 B&W, 0 Color; Photos: 3 B&W, 0 Color; Drawings: 4 B&W, 0 Color; Exhibits: 29 B&W, 0 Color; Graphs: 6 B&W, 0 Color
27.4 x 20.6 x 0.8 cm, 0.363 kg
"I can heartily recommend this book." (CharityChannel.com,January 17, 2003)"I am not aware of any other workbook that addresses this topic.Developing Your Case for Support will be a welcome andvaluable contribution to the field." --Barbara Marion, CFRE,senior principal, Hayes Briscoe Associates
"My compliments go to Timothy Seiler for writing a basic manualon a subject that is very confusing and often interpreted by manypeople differently." --Tere Lindhan, CFRE, George MasonUniversity
Learn step by step how to craft a winning case statement!
This tool in the Excellence in Fund Raising WorkbookSeries offers you a practical, hands-on guide to creating thecornerstone of any successful fund raising program--an effectivecase for support. Written by Tim Seiler--a leader in the field offund raising and a disciple of master fund raiser HankRosso--Developing Your Case for Support provides you with acomplete framework for bringing together all the reasons nonprofitsknow they are worthy of support, and shows you how to develop acase that makes those reasons concrete and real for donors. Filledwith helpful worksheets and examples, the workbook features astep-by-step methodology for gathering, organizing, and using theinformation essential for developing a compelling casestatement.
Part 1. Introducing the Case for Support 1. Key Terms The Case and the Cause Case Statement Case Expression Case Resources External and Internal Cases Mission, Goals, and Objectives 2. The Case and the Fund Raising Cycle The Fund Raising Cycle Examine the Case in Step 1 Make the Case the Cycle Bedrock Determine Who Develops and Reviews the Case Part 2. Case Components 3. Mission Statement Examples of Mission Statements Identifying Organizational Values Reviewing Your Mission Statement 4. Goals Goals Compared to Mission Program-Related Goals Fund Raising Goals Writing and Reviewing Goals 5. Objectives Objectives Compared to Goals Examples of Goals with Objectives Writing and Reviewing Objectives 6. Programs and Services Using Stories Identifying Who Benefits Collecting Testimonials Enhancing and Reviewing Program Descriptions 7. Finances Showing the Costs of Mission Fulfillment Presenting the Information Justifying the Need Examples of Financial Presentations Preparing and Reviewing Presentations 8. Governance Selection of Board Members Board Representation Board Member Strengths Board Functioning and Structure Board Evaluation Information About Members and Advisers Reviewing Governance Information 9. Staffing Credentials and Qualifications The Organization Chart Identifying and Reviewing Staffing Information 10. Service Delivery Providing Basic Access Offering Superior Service Describing and Reviewing Service Delivery 11. Planning and Evaluation Short-Term Fund Raising Plans Long-Term Fund Raising Plans Evaluation Reviewing Fund Raising Plans and Evaluation Processes 12. History The Place of History in the Case A Focus on People Writing and Reviewing a History 13. Component Checklist Part 3. Putting the Case to Work 14. Testing the Completed Case From Internal Case to External Case Case Qualities That Stimulate Donors Matching Case Expressions to Donors Reviewing Your Case Expressions 15. Annual Review of the Case Answering Critical Questions Every Year Identifying Why Donors Should Give Conducting an Annual Review 16. Moving Forward with the Case Leading the Effort Assembling the Case Resources File Developing and Testing the Case Recognizing All the Case Functions Reviewing and Revalidating the Case Part 4. Resources Sample Case File Our Neighborhood Development Corporation Sample Case Expressions The Case for Renovating the Abbey Church Letter Sent to "Insiders" During Renovation Text of Regional Benefactors Dinner Talk Newsletter Article Detailing Renovation Plans Appeal Letter Sent to Summer Session Alumni Appeal Letter Sent to Friends Brochure Included with Appeal Letters Press Release Announcing a Large Gift by an Individual Appeal Letter to Donor Recognition Group Mailing Describing Changes in Donor Recognition Group Honor Roll of Donors
Subject Areas: Business & management [KJ]
