Developing Creativity in Organisations

Michael A. West (Author)

9781854332295, Wiley

Paperback / softback, published 9 March 1997

164 pages
21.6 x 13.6 x 1.3 cm, 0.198 kg

'This is a concise and constructive book full of practical analysis and guidance for managers and staff in general who are trying to bring about improvements in working practices.'
Health Service Journal.

With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization.

1. Creativity and innovation at work.

2. Confidence in creativity.

Subject Areas: Psychology [JM]